Cravd Studio Video menus for restaurants

Every dish on your menu,
as a short video.

Guests scan the QR on your table, watch each dish in their own language, filter out allergens, and send their order straight to your kitchen. No app to download.

Works on any table QR · 8 languages · Allergen filtering

The opportunity, in real numbers
76%
of people prefer to buy in their own language
3 in 4
diners let menu photos guide what they order
23%
higher order value with online ordering
Sources: CSA Research, "Can't Read, Won't Buy"; US Foods Diner Dispatch survey, 2024; Toast.
The problem

A written menu asks guests to guess.

They guess

Words alone make people picture a dish they have never seen, so they order the thing they already know.

They can't read it

Guests who don't speak the language play it safe, instead of trying the dishes you are proud of.

The QR menu is dull

A plain PDF behind a QR code gives no reason to look. Cravd is the opposite of that.

How it works

Turning your dishes into video, four easy ways.

We fit around how you already work. Pick the option that suits you, and we handle the rest.

Option 1

Send your own photos

Already have good dish photography? We turn your images into short, appetising video.

Option 2

Use professional images

Already working with a photographer? Send us the professional images and we turn them into short video with AI.

Option 3

Just use your phone

Snap your dishes on a phone. We turn those into professional quality images with AI, then into video.

Option 4

We send a photographer

Want a real shoot? Our photographer spends a full day with you and covers your whole food and drinks menu in one visit.

Made with AI Anything we create with AI is clearly labelled on the menu, so guests always know what they are looking at.
Brunch steak and eggs
Mains
Wild honey parfait
Desserts
Octopus cocktail
Drinks

Mains, desserts, drinks and more — create as many menu sections as you like.

Then we build your menu, translate it, and hand it over ready to edit any time. Your guests scan the code on the table, watch each dish, and order in their own language, straight to the kitchen.

Why it works

People order what they can see.

Peer-reviewed research found video menus produced stronger mental imagery and desire to eat than pictures, narration or a conventional menu. Commercial uplift varies by restaurant, so Cravd measures your real results.

Seeing food makes you hungry

A good photo of a dish makes people want it, before they have read a single word about it.

Research: Spence, 2016
Dynamic presentation builds value

Controlled studies link dynamic presentation with stronger preference and willingness to pay for enjoyment-led products.

Research: Roggeveen et al., 2015
Video makes dishes vivid

In a restaurant-menu experiment, video ranked highest for mental imagery and desire to eat. It did not measure completed orders.

Research: Lee & Kim, 2020
For every guest

Everyone reads the menu in their own language.

Cravd comes in seven languages, and we can add any language your restaurant needs. Because guests can also see each dish, they understand food they have never tried, instead of ordering something safe.

Tap to switch language
English中文العربيةEspañolFrançais+ any

The same dish, the same video, understood by every guest at the table.

Easier for everyone

Simple for guests with dietary needs.

You choose what to show: calories, allergens, and tags like vegetarian or vegan. Guests then filter the menu to what they can eat, so they only see the dishes that work for them. No squinting at small print, no asking twice, and a lot less time spent deciding.

Show me only
VegetarianVeganNo nutsNo gluten
Heritage Tomato BurrataShown
Wild Honey ParfaitShown
Chargrilled OctopusHidden
Walnut & Blue Cheese TartHidden
In your control

You run the menu, in real time.

Update instantly

Change a price, a dish or a photo and guests see it straight away. No reprinting, ever.

Sold out in one tap

Mark a dish gone and it disappears from the menu, until you bring it back.

Made to look like you

Your logo, your colours, your fonts, so the menu feels like your restaurant and not a template.

See what sells

Watch what guests view, add and order, and use it to shape the menu around your best dishes.

Always up to date

Menus that appear at the right time, on their own.

Set each menu once: the days it runs, the hours it is served, and any dates to skip. Breakfast shows in the morning and hides after. Afternoon tea runs from 1pm to 5pm. Your guests only ever see what the kitchen is actually serving, with no "available 12 to 3" printed anywhere.

Afternoon tea service
Set it once
Afternoon tea, only 1–5pm.
Your numbers

Analytics, so the next menu is a decision, not a guess.

Your portal counts every view, every add and every order, dish by dish. You can see what sells, what gets looked at and skipped, and what nobody opens at all.

Bestsellers, ranked

Every dish ordered by views, orders and revenue, so your bestsellers and your dead weight are both obvious at a glance.

The ingredients guests remove

When the same ingredient keeps being taken out of a dish, you see how often, and the recipe is yours to change.

The language of every order

See which languages your guests actually order in, so you know which ones are worth the menu space and which rooms to market to.

Problems flagged for you

A dish nobody has viewed, or one seen often and ordered rarely, is flagged, so it does not sit there unnoticed for a whole season.

Why Cravd

Why restaurants choose us.

We set it up for you

We produce the video and build your menu. Cravd is prepared for POS integration during setup, while its own kitchen display works without processing guest payments. After that you manage it from your private portal.

It looks like your restaurant

Edit your logo, your colours and your fonts, so the menu feels like part of the room, not a generic app.

Nothing for guests to download

They scan a code and order in seconds. No app, no sign up, no friction at the table.

Signature cocktails at the bar
Found, not just seen

Your menu lives on the web, ready to be discovered.

Every Cravd menu has its own public web link with readable restaurant, menu and dish information for search engines and AI assistants. Indexing and ranking remain each search engine's decision, but the page is built to be eligible for discovery rather than hidden in an app or PDF.

Book a demo

See your menu come to life.

A short call, your real dishes, and a look at exactly how it works. No pricing games, we talk through what fits on the call.

We reply shortly. No spam, no pricing wall.

Thanks, we'll be in touch.

We will reach out shortly to set up your demo.

FAQ

Questions restaurants ask

What is Cravd Studio?
A digital menu for restaurants where every dish is a short video your guests scroll through and order from — in their own language, with no app to download. It replaces the paper menu, the photo menu and the ordering app in one.
Do guests need to download an app?
No. They scan the QR code on the table and the menu opens instantly in their phone's browser — no app, no sign-up, no friction.
How are the dish videos made?
From one good photo of each dish: yours, one from a photographer we send, or even a phone snap we turn into professional-quality imagery. We animate it into a short rotating video. Anything created with AI is clearly labelled on the menu.
What languages does it support?
Seven out of the box — English, Spanish, French, German, Italian, Czech and Arabic — and we can add any language your restaurant needs. Because guests also see each dish, they understand food they've never tried.
How do orders reach the kitchen?
Guests send orders to a kitchen display, grouped by seat so runners know who had what. Cravd is prepared for POS integration, but does not process guest payments; guests pay through the restaurant's usual process.
Can we share our menu on our website and social media?
Yes. Your menu lives on the open web with its own link, so it's easy to post on your socials and site — and it can be found by Google and the AI assistants people now ask where to eat.
How much does it cost?
Pricing is tailored to the number of restaurant locations and production needs. We provide a clear written quote before any work begins. Cravd does not process guest payments or charge guest transaction fees.

Learn more from our blog

Best digital menu for restaurants

Six things a modern digital menu should do: show the food, speak every language, stay current, and be found online.

Why we order with our eyes

The science of how seeing food drives hunger, choice, and how much we pay.

How to make a QR code menu

What to put behind the code, how to keep it current, and the mistakes that make guests leave.

Read all articles