Menus, appetite & restaurant tech
Why guests order what they can see, how to make a menu that sells, and ideas for restaurants going digital.
These are the questions restaurants actually ask us: how to show allergens without a thicket of footnotes, whether a QR menu is worth it, what changes when guests can see the food before they order, and where AI genuinely helps rather than just adding risk. Every article is sourced: where we cite a number, the link to the original study or regulator is at the bottom of the page.
AI on your menu: what the new EU rules actually require
The EU's AI transparency rules began applying in August 2026. What actually binds a restaurant using AI imagery, translation or assistants, and what already did.
GuideThe best digital menu for restaurants: what to look for
Six things a modern digital menu should do: show the food, speak every language, stay current, and be found online.
The science of appetiteWhy we order with our eyes
We decide what to eat before we read a word. The curious science of how seeing food drives hunger, choice, and what we'll pay.
How-toHow to make a QR code menu for your restaurant
What to put behind the code, how to keep it current, and the mistakes that make guests leave.
GuideMultilingual menus: how to serve international guests
Turn tourists from cautious to curious: how to translate a menu properly, and why it sells more.
GuideAllergens on your menu: showing them clearly and safely
The 14 allergens, why free text is risky, and letting guests filter to what they can eat.
ComparisonPaper menu vs digital menu: what actually changes
An honest look at cost, updating, upselling, languages and data, and where paper still wins.